Clearwater, Florida – (work wire) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of data-driven and technology-enabled digital performance advertising solutions that connect consumers and advertisers, announced its acquisition of Traverse Data, Inc.
Traverse Data harnesses the power of data and technology to generate new leads for advertisers and increased revenue for publishers, by activating commercial audiences, re-engagement, and retargeting. Traverse Data helps advertisers identify new audiences that look like their best customers and match shoppers’ emails across websites to re-engage.
“Effective and effective advertising requires an understanding of your audience, an awareness of when they are actively in the market and their willingness to engage. DMS leverages real-time signals of consumer intent to provide information that determines the trajectory and strength of our advertising efforts.” Jason Rudolph, Chief Technology Officer at DMS, commented. Creates real-time customization at scale to achieve truly big results.
DMS has always benefited from its data flywheel, which is accelerating as advertisers expand their spending on DMS. Increased advertising budgets enable DMS to expand reach and increase its data assets to better engage and re-engage consumers and deliver stronger advertising ROI to its advertiser clients.
In addition to improving advertising performance, the capabilities of DMS data assets and technology work together to enhance consumer experiences by allowing advertisers to better deliver relevant messages to consumers when they are ready to buy and research options and offers.
The addition of Traverse Data is expected to expand the range of DMS data assets and accelerate the DMS technology roadmap, which has been implemented to enable DMS to make better use of the company’s existing data assets. DMS volume for consumer intent signals has increased dramatically with the acquisition of Aimtell in February 2021 and with connections made across the comprehensive suite of DMS technologies. The DMS data assets, at the end of April 2022, included 240 million selected adults in the United States, with up to 1,100 data points collected for each individual. DMS receives over 1 billion consumer intent signals per month.
“Traverse Data was created to support the advertising industry into the future,” noted Craig Swerdlove, Co-Founder and CEO of Traverse. “I am excited that we have found a home to Traverse that we believe will enhance what we have built, and a team that will continue to innovate on our platform to create something that can be even bigger and stronger than what Traverse is today.”
Financial details of the deal were not disclosed.
About digital media solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions that connect consumers and advertisers within the auto, home, health and life insurance as well as a long list of critical consumer sectors. First-party data assets in a Destination Management System (DMS), proprietary advertising technology, highly owned media distribution, and data-driven operations help digital advertising clients eliminate the risk of their ad spend while expanding their customer base. Learn more at https://digitalmediasolutions.com.
forward-looking statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Actual results of DMS may differ from its expectations, estimates and projections, and therefore, these forward-looking statements should not be relied upon as predictions of future events. These forward statements are often identified with terms such as “expect,” “estimate,” “project,” “budget,” “expect,” “anticipate,” “intend,” “plan,” “may,” “will,” Can,” “should,” “believe,” “expect,” “possibility,” “continue,” and similar expressions. These forward-looking statements include, but are not limited to, DMS’s expectations regarding the benefits of acquiring Traverse data, and they are based on the beliefs and expectations of our management team from the information available at the time these statements were made. These forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expected. Most of these factors are outside the control of the DMS and are difficult to predict. Factors that may cause such differences include, but are not limited to: (i) our ability to source and successfully complete acquisitions, integrate operations and realize the corporate benefits gained by DMS in a timely manner consistent with our plan, including Crisp Asset Results, Aimtell , PushPros, Aramis Interactive, and Traverse Data, Inc.; (ii) the potential for disruption to the DMS business, including, among other things, the attraction and retention of key customers, suppliers, and employees; (3) the COVID-19 pandemic or other public health crisis; (iv) changes in customer demand for our Services and our ability to adapt to such changes; (5) Entry of new competitors into the market. (vi) the ability to retain and attract consumers and advertisers and to grow and successfully operate our new health insurance agency business, in the face of changing economic or competitive conditions; (vii) the ability to maintain, grow and protect the data that the DMS obtains from consumers and advertisers; (8) performance of the DMS technology infrastructure; (ix) the ability to protect the intellectual property rights of DMS, including those obtained by us in the process of obtaining Traverse data; (10) the ability to improve and maintain adequate internal controls over the financial and administrative systems, and to address identified physical weaknesses; (11) changes in applicable laws or regulations and the ability to maintain compliance; (12) our high levels of indebtedness; (13) fluctuation in the trading price on the New York Stock Exchange for our common shares and warrants; (14) fluctuations in the value of our private placement authorizations; and (15) other risks and uncertainties referred to from time to time in DMS filings with the Securities and Exchange Commission, including those under “Risk Factors” in the DMS annual report on Form 10-K and its subsequent documentation with the Securities and Exchange Commission. There may be additional risks that we consider to be immaterial or unknown, and it is not possible to predict or quantify all of these risks. The DMS cautions that the list of the above factors is not exhaustive. DMS warns readers not to place undue reliance on any forward-looking statements, which speak only as of the date on which they are made. DMS does not undertake or accept any obligation or undertaking to publicly disclose any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, circumstances or conditions on which such statement is based.
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