Foldables are the next generation of touchscreen devices that we will undoubtedly use. The market seems pretty excited about them and the sales numbers are increasing day by day. Most of the brands in the smartphone/tablet space have launched (or are on the verge of announcing) their own foldable devices, but one company – Apple.
There have been several reports that Apple will launch its first foldable device soon, but nothing seems tangible. Despite saying that, we believe Apple will release a foldable sometime soon. The company entered the market too late, and this is now (sort of) inevitable. Plus, Tim Cook won't want to miss the wave of tech-savvy foldable buyers for the first time.
Apple isn't really a pioneer
Apple has shown us several times that it is not a 'sheep' to follow other companies to launch a new product category. Instead, the company rushes in and has proven time and time again that whenever it brings a product to market later than other brands, it does things just a little bit better. For example, Apple wasn't the first to introduce touchscreen phones on the market - LG Prada was the first commercially available touchscreen phone - yet we still think Steve Jobs' first-generation iPhone event was the one that changed the smartphone industry forever. .
Another example of this is the Apple Watch. Again, Apple wasn't the first player to release a smartwatch. Motorola launched the Moto 360 smartwatch almost two years before Apple's, and when the Apple Watch was first announced it was arguably the most popular smartwatch. Seven years later, take a look around and see how many people are using Motorola smartwatches. Compare that to the number of users who currently have an Apple Watch on their wrist, and we're pretty sure the Cupertino giant won this case by a substantial margin.
What Apple usually does is take a product from the competition and refine it, and then release the same product in a better package and with better functionality. Think long term rather than get on the train of excitement. But we believe the situation is slightly different when it comes to foldables.
Samsung is ahead
Big tech companies, especially Samsung, are getting off to a big start when it comes to foldable products. We draw particular attention to Samsung, as the company is about to launch its fourth-generation foldable devices this year. Over the past three generations, Samsung has (almost) fixed everything that could go wrong with a folding screen.
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But Rome wasn't built in a day, was it? The first generation of the Galaxy Z Fold came with a number of shortcomings: removing the plastic film would render the device unusable, causing folding mechanism malfunctions and other hinge issues. Over the past two years, Samsung has worked hard on its devices, and now it's gotten to a point where everything about its foldability feels almost perfect: from the hinge mechanism to the software and even the pricing, Samsung has improved their foldables a lot and they feel good enough. Daily use.
Other companies like OPPO and Vivo have also launched their foldable devices. When OPPO announced the Find N, the company said it has been working on a foldable for four years. The company nearly perfected the hinge mechanism and folding fold the first time around. With smartphone brands becoming fully foldable, what could Apple do to lead the way in this industry?
What could Apple do?
A few weeks ago, a report claimed that Apple was working behind the scenes on a foldable hybrid Mac-iPad. The foldable device in question will provide an 11-inch screen when folded, and when unfolded, only the large 17-inch screen will turn into a canvas. The foldable laptop-tablet is one of those areas that has yet to be tested by any company, and we believe Apple could lead the way in this industry if it launches an iPad-Mac hybrid soon.
Despite rumors that Apple is working on a foldable Mac-iPad, Ming-Chi Kuo reports Apple will still launch an iPad-iPhone hybrid first, though. Not much is known about the product at the moment, but Kuo's tweet only seems to point to the Galaxy Z Fold competitor. If Apple goes down this road and releases a foldable phone tablet, it will be following in the footsteps of Samsung, HUAWEI, OPPO, HONOR and others already in the foldable market.
If Apple launches a foldable MacBook-iPad, it will be called the leader, as it will enter a new foldable category that no one has dared to enter yet. In conclusion, we will see what Cupertino-devi can do differently with the folding screen: software, hardware or something else.
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