Directed by award-winning director and music producer Maceo Frost, the short film showcases global talent from the worlds of music, photography and fashion.
cognac, FranceAnd April 14, 2022 /PRNewswire/ — Hennessy, one of the world’s best-selling cognacs and the first NBA World Spirit Partner, is pleased to announce the launch of her new campaign The game never stopsThe two continue to expand their partnership around the world. The new creator celebrates and increases the impact of the league, the sport itself, and Hennessy outside the game and the field in the many unique cultural aspects of the community.
Introduced via a short film developed by the creative agency Droga5 New York It is directed by an award-winning music director and producer Maceio Frost, Hennessy’s “Game Never Stops” campaign tells the story of a sport that has created a cultural movement with global impact that transcends the lives of those who play and watch it. With his immersive mentoring style, Frost showcases the impact basketball has had on the work of four talents in music, photography and fashion, all of whom come from different parts of the world.
Hennessy’s “Game Never Stops” campaign features British musician AJ Tracey, Chinese rapper Masiwei, ParisPhotographer and film director Kevin Colliot, and French fashion designer Stéphane Achebol – all visionaries, taste-makers and creative leaders who are redrawing boundaries in their fields and finding themselves influenced by basketball culture. As it takes us on a journey around the world, the short film “Game Never Stops” shows just how widespread basketball culture is all over the world. AfricaAnd AsiaAnd North AmaricaAnd Europe Within the settings of the countries themselves and on those who inhabit them – proving that the ‘game’ is more than four quarters played on a wooden floor.
“At Hennessy we continually strive to push the boundaries of our expertise as our NBA partners do. It is this similar attitude that has created such synergy between us, resulting in a global community of fashion leaders from different fields and walks of life, who have been influenced by the culture that Hennessy and the National League aim for. basketball to strengthen Laurent PouilletAnd hennessy head and Executive Director.
To further highlight the relationship between Hennessy and the NBA and the impact the two have had on pop culture, Hennessy will continue to collaborate with the campaign’s four iconic talents on a series of technical committees via the NBA Global Partnership.
Hennessy is keen to spread the message of “Game Never Stops” through this campaign, with the goal of taking her partnership with the NBA to a new and unexplored level. As the league approaches the NBA playoffs, Hennessy invites you to join the global conversation by continuing to put your stamp on and off the field.
To learn more and see activations around the world, please visit Hennessy.com and hennessy #hennessyxNBA
from Hennessy
Maison Hennessy, a pioneer in the cognac industry, has been shining around the world with its exceptional blends for more than 250 years. Built on the founder Richard Hennessy Spirit of Conquest, the brand is present in more than 160 countries. Located in the heart of the Charente region, Hennessy is also an established pillar of the regional economy, and the standard bearer of a sector rich in expertise. The Maison’s success and continuity are due to the excellence of its cognacs, each of which is born from a unique process of transmission from generation to generation. The first house for wines and spirits to be ISO 14001 certified, Hennessy unites its ability to innovate and support all its partners to protect this exceptional region.
As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a global ambassador for French Art of Living.
Please drink responsibly – not for France
Contact: Nicole Colasantonicole.colasanto@northsix.com
The source is Hennessy
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